Natura & Co is to sell its Aesop luxury skincare brand to L’Oréal in a $2.5 billion deal.
The acquisition is expected to complete in the third quarter of 2023.
Aesop has been owned by Natura for the last ten years during which time its gross sales have increased from $28 million to $537 million. The brand has also expanded its geographic footprint from eight markets to 29 and has recently opened its first physical stores in mainland China.
Natura said the sale will free up resources for its strategic priorities.