Morrisons is scrapping date labels and removing ‘Display Until’ messaging on nearly 200 of its fresh fruit, vegetable and salad products ahead of Christmas as it looks to help reduce food waste.
The supermarket wants to encourage customers to use their own judgement on whether items are good to eat after being bought and stored at home.
Whilst some items such as bananas, watermelon and pineapple will have their dates removed completely, most will be replaced by a code system, which will be used by Morrisons team members to ensure freshness on shelf.
Next year, Morrisons aims to update its packaging for more perishable pre-packed products such as berries, grapes and stone fruit. The changes will see ‘Display Until’ text being replaced by ‘Best Before’ labelling.
The moves are part of Morrisons’ plans to reduce food waste by 50% by 2030. Earlier this year, it replaced ‘Use By’ dates with ‘Best Before’ dates on its own brand milk. In 2020, Morrisons also replaced ‘Use By’ dates across some of its own-brand yoghurt and hard cheese ranges.
