Morrisons is once again this year spreading the festive spirit by giving away carrots at all its stores to ensure Father Christmas’s reindeer are well fed to help deliver presents in time for Christmas day.
The move hopes to encourage families to choose wonky veg more often to reduce waste as this produce would have otherwise been discarded.
The star of the Morrisons Christmas ad, Farmer Christmas, has hand-delivered over 29 tonnes of wonky carrots on his glowing, festive tractor for children to pick up for free, ready to leave out on Christmas Eve.
Customers will be able to collect their free carrot on the 22nd and 23rd December whilst stocks last.
British wonky carrots that are oversized or misshapen but still taste delicious, will be available in all 498 stores for customers to pick-up from a Morrisons Community Champion.
Carrot sales soar during the festive season, increasing by 130% during the week before Christmas compared to previous weeks, showing that the Norse tradition of leaving food and drink out for Father Christmas and his reindeer is still as popular as ever.
Morrisons will also be offering free Mince Pies and Christmas Cake to all customers that come into its cafés on 19 December, giving them an additional treat to enjoy with their hot and cold drink.
