Morrisons has launched a new tranche of price cuts across 64 own brand products.
The supermarket has invested £25 million in reducing prices by an average of 19% on products such as salad vegetables, carrots and potatoes, as well as store cupboard items including coffee and rice.
The move means that Morrisons has invested £148 million in cutting the prices of popular, essential and entry level products in the last six months.
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