Morrisons is reducing the prices on 150 of its most popular products to help customers cope with the cost of living crisis.

The supermarket said the lower prices cover nearly 6% of Morrisons’ total volume sales and offer customers an average saving of 14%.

Morrisons said has invested more than £100 million per annum to reduce these prices and leveraged its own manufacturing sites to help customers as the cost of living crisis continues to impact household grocery budgets.

The supermarket has also added a dedicated ‘More Ways to Save’ section to its website, so customers can see the latest offers available across big brands.