The Morrisons supermarket chain has introduced a new round of price reductions, its sixth in 2023.
The cuts have been applied to 47 high-volume products, including summer favourites, cupboard fillers and fresh essentials.
With Morrisons investing £26 million in the initiative, the prices have been cut by an average of over 25% and will be held for a minimum of eight weeks. Products include fresh items such as mince, tomatoes and butter, cupboard staples like squash and cereal, and picnic classics including pitta breads and scotch eggs.
Last month, Morrisons reduced or held the price of a further 1,000 products which will remain locked low until mid-July.
The supermarket has also recently relaunched its More Card loyalty programme to allow customers to collect points on fuel and selected products in-store which can be converted into ‘Morrisons Fivers’ and spent in-store or online.
