Morrisons has teamed up with Kellogg’s this Easter on a ‘breakfast club’ offering in its cafes where the whole family can request a free bowl of cereal.
Adults and children will be able to choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11am.
Running from 3 to 24 April while stocks last, the initiative is an extension of the school breakfast club programme that Kellogg’s has been supporting in UK schools since 1998.
The initiative follows on from the success of the ‘Ask for Henry’ scheme last autumn which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.
