Moonpig has agreed to acquire gifting experience firm Buyagift for £124 million.
The company said the move will deliver a step-change in its gifting proposition as it looks to benefit from the the growing £6 billion UK gift experiences segment of the gifting market.
The acquisition is expected to complete by the end of July. This means that Moonpig now expects revenue for the enlarged Moonpig group in FY23 to be approximately £350 million.
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