Marks & Spencer showcased a new art installation on London’s South Bank over the weekend in partnership with female body casting artist, Lydia Reeves.
Featuring the chests of 16 M&S team members that were cast at Reeves’ studio in Brighton, ‘Sixteen’ was commissioned by the retailer to normalise “the uniqueness of boobs” and encourage customers to get a bra fit. Staff whose breasts were cast included bra fit experts and support centre colleagues aged from 22 to 65, including one who had undergone mastectomy surgery and another who had a prophylactic mastectomy and reconstructive surgery to lower the chances of getting breast cancer due to family history.
M&S employs 2,000 expert bra fitters and fits more than 900,000 customers every year.
Last month, M&S rolled out signage to more than 2,000 fitting rooms to raise awareness of the signs and symptoms of breast cancer.
