Marks & Spencer has taken another step in its sustainability journey by introducing new widely recyclable packaging for its British Collection vine tomatoes.
The move has involved replacing a hard to recycle plastic sleeve with recyclable cardboard and a small amount of plastic film to enable the pack to be recycled as cardboard in a household recycling bin. M&S said this has resulted in the use of 95% less plastic.
Three of the retailer’s vine tomato varieties, including Piccolo, Pomodolci and Capella, will be available in the new packaging which has been developed with Leicester-based The Reflex Packaging Group and was inspired by traditional sandwich packs.
M&S has also pledged to remove one billion units of plastic food packaging by 2027.
