Mamas & Papas is to create up to 200 new jobs as it looks to expand its UK concessions with Next over the coming year.

The 19 new locations will include places like Chelmsford, Cheltenham, Crawley, Ipswich, Oxford and Poole.

Mamas & Papas already operates 14 concessions with Next and also has 22 standalone shops.

This latest move forms part of the retailer’s post-pandemic physical store expansion strategy which could include the opening of concessions with other retailers.