Mamas & Papas grew sales by almost a third in the run-up to Christmas, supporting a turnaround in the retailer’s results for the year.

Huddersfield headquartered Mamas & Papas enjoyed a sales increase of 30 per cent for the 8 weeks to 26 December over the same period in 2020 and up by 35 per cent for the year prior. For the year ended 28 March 2021, the business generated revenues of £93.1m with EBITDA of £4.75m

The business which operates from 22 of its own stores as well as online, said that its online business had made a strong contribution and that its new concessions with Next were trading strongly.