Made.com has acquired homewares platform Trouva as part of its growth strategy.
Launched in 2015, Trouva will continue to operate as a standalone brand led by the current leadership team following the purchase. The company has relationships with over 700 boutiques across Europe and has delivered to 34 countries worldwide this year.
In a statement, Made said the acquisition will accelerate the expansion of homeware SKU count on its curated marketplace. In addition, Made will benefit from Trouva’s cross-border functionality as it looks to increase distribution coverage for its marketplace product offering.
Made said it will be integrating Trouva’s marketplace technology into its own tech stack and will also build out the existing Trouva tech hub in Portugal to create a new centre of excellence. The integration of Trouva will be led by Made chief technology officer Geert Engels.
