Lush is to give away 100,000 bath bombs to consumers online and in shops across the world in one of its biggest ever “random acts of kindness”.
The mass giveaway will coincide with Lush’s first-ever World Bath Bomb Day which will take place on 27 April and is designed to promote the wellness benefits of taking a bath.
Lush was first awarded the trademark for bath bombs on 27 April 1990 after they were invented by Lush co-founder and product inventor Mo Constantine in her shed in 1989. Since then, Lush has gone on to sell more than 400 different designs of the products and over 312 million bath bombs since 2005.
