Lush is currently measuring whether SpongeBob Squarepants will become its most successful collaboration after it hit £1,3 million in sales in its first week since launching on 29 June.
Designed with plastic-packaging free alternatives in mind, the collection is having an impact, with over 66,000 products sold so far.
Overall like-for-like sales across Lush’s UK and Ireland shops climbed by 11.1%, with all five collaboration items ranking in the top six most popular Lush products. Furthermore, shops saw a 29% increase in visitors versus the same week in 2022.
The collection was created in support of Paramount’s SpongeBob SquarePants: Operation Sea Change campaign, a global ocean conservation and sustainability initiative, which kicked off last year.
Lush has also revealed that its packaging-free innovations since 2005 have saved the world from a further 13.8K tons of plastic from ever being produced.
