Lush has announced a boycott of a number of social media outlets amid concerns over the safety of the platforms.
The Poole-headquartered company said it would be “turning its back” on Instagram, Facebook, TikTok and Snapchat on November 26 – until the platforms took action to provide a safer environment for users.
The policy is being rolled out across all 48 countries Lush operates in.
The business said its “resolve” had been strengthened by recent information from “courageous” whistleblowers.
Mark Constantine, co-founder and chief executive of Lush, said the business would “not be completely anti-social” and would find new ways to connect and communicate with customers. The company is still planning to use Twitter and YouTube, it said.
The company is now calling on social media platforms to introduce stronger best practice guidelines, and said it was hoping international regulation would be passed into law.
Jack Constantine, chief digital officer and product inventor, said concerns about the serious effects of social media had gone largely ignored until now.
