Lululemon is to launch a new fitness and membership platform with the aim of connecting members to fitness content, its community and Lululemon products.
Due to launch on 5 October, Lululemon Studio builds upon more than 10,000 on demand and live-streamed classes that have already been available with the brand’s Mirror subscription.
Lululemon Studio members will be able to stream new weekly classes from studios such as Aarmy, Y7 Studio, Dogpound, Forward_ Space, Pure Barre, Rumble, AKT and Yoga Six. as well as sign up for discounted classes in person at bricks-and-mortar locations. They will also receive discounts on Lululemon products and early access to the brand’s events.
