Lululemon has entered the women’s footwear category as it looks to provide a “head-to-toe” offering for customers.
This has included launching its debut ‘Blissfeel’ running shoe which will be available online and in selected stores across the UK, north America and mainland China from 22 March. Three additional styles called Chargefeel, Strongfeel and Restfeel will be introduced in the coming months. All styles will be for women.
The company was able to draw on its 20-year expertise in designing performance apparel for women when developing the new offering. It said each shoe is designed to deliver a specific feeling and features different upper materials to create the right balance of cushioning and support.
