Lidl GB has seen a surge in annual pre-tax profit with an uplift to £41.1 million from £9.8 million in the prior year.

In the year to 28 February, UK revenue was also up, rising by 1.5% to £7.8 billion.

Meanwhile EBIT increased by 80% to £79 million.

The supermarket said it is welcoming over 770,000 more customers each week compared to last year as shoppers look to save money during the cost-of-living crisis. Christmas essential items have been particularly popular with sales of Lidl’s Partytime range and Panettone up 21% and 8% respectively.

Last month, Lidl raised hourly pay rates for the second time this year to £10.90 outside of London and £11.95 within the M25.

It has also announced a finder’s fee for any member of the public who identifies a suitable site for a new Lidl store, which could equate to £22,500 for a completed £1.5 million site purchase.

Lidl GB operates over 935 stores and 13 distribution centres in England, Scotland and Wales.