American denim label Lee Jeans has opened its first virtual store.
The virtual store which allows consumers to visit and shop its European flagship from the comfort of their own home.
The virtual store allows consumers to navigate an interactive three-dimensional retail space, browsing items in a store setting before seamlessly adding products to their shopping cart. The digital shopping experience aims to create a real-world experience without the stress that can accompany in-person shopping.
The virtual store can be accessed through the Lee Jeans website and social channels.
