L’Oréal has made a minority investment in Japanese beauty start-up Sparty through its venture capital fund, Bold.
The move marks L’Oreal’s first venture capital investment in Japan.
Based in Tokyo, Sparty offers personalised beauty through a direct-to-consumer business model with brands such as Medulla in haircare and Hotaru in skincare.
Jean-Pierre Charriton, chief executive of L’Oréal Japan, said Japan is one of the most sophisticated and influential beauty markets.
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