Justmylook.com has chosen Brighouse in West Yorkshire as the location for its first physical store.
Due to open on 13 July, the space will be home to over 40 brands ranging from Yves Saint Laurent and Giorgio Armani to Olaplex and Dermalogica.
Inspired by the #TikTokMadeMeBuyIt trend, the store will also feature an interactive area housing a hand-picked selection of TikTok’s most viral products. Designed to evolve as new patterns and trends emerge, the area will aim to offer customers an innovative way to discover new beauty products.