Just Eat Takeaway (Just Eat) has entered the competitive business of delivering groceries with a new partnership with Asda.
Just Eat has been offering hot pizza delivery from Asda since 2019, but the new roll-out is its first significant move into U.K. grocery delivery.
Consumers will be able to order from a selection of up to 1,000 items including fresh groceries The deal will initially involve deliveries couriered by electric bikes from five Asda stores across the UK from January.
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