Joules saw its revenue increase by 35% to £127.9 million in the six months to 28 November after its brand awareness reached a new record.
Store revenue grew by more than 80% to £35.5 million as demand improved to almost pre-pandemic levels.
Meanwhile, online sales across the group’s websites and third-party ecommerce partners climbed by 14% against the prior period, and by 53% on a two-year basis. Joules said the uplift was driven by its recently acquired Garden Trading brand and a strong performance through the group’s digital partners.
However, operating expenses rose by 52.6% to £52.2 million after the retailer was impacted by the end of Government Covid support, increased wage costs in its distribution centre, higher digital marketing costs and the acquisition of Garden Trading.
Joules has posted a pre-tax profit before adjusting items of £2.6 million for the period compared to £3.7 million a year earlier.
