Pet retailer Jollyes has reported record Christmas sales after trade was boosted by new store openings, buoyant online sales and higher demand at existing stores.

Sales in the four weeks to 31 December rose by 31% on the same period a year earlier as sales set new company records for the second year in a row. 

Due to new store openings and acquisitions, Jollyes was trading from 84 shops by the year end compared to a previous 67. 

Excluding new stores, like-for-like revenues were up 19% year-on-year and by 39% on Christmas 2020.    

Jollyes said its busiest day was Friday 23 December when it served 38,000 customers in-store, which was an all-time high for the business.