JD has announced that it will be continuing its partnership with the Ibiza Rocks music destination this summer.
Having embarked on the partnership in 2019, the retailer said it will be putting youth culture at the heart of its brand activity this year with a range of influencer engagement, social media integration and numerous activations.
JD said activities will include a brand-new residency called ‘Fire in the Pool Fuelled by JD’ that will bring the ‘Fire in the Booth’ radio show poolside and feature some of the hottest UK rap artists.
The partnership will also include JD and Ibiza Rocks co-branding being featured on the Ibiza Rocks Hotel.
