JD Sports is to more than double its presence in Bullring & Grand Central by opening a new 27,500 square foot store on the lower level.
The move will enable the sportswear retailer to stock more ranges from brands such as Nike, Adidas, Under Armour and Converse across the footwear, fashion, and accessories categories.
Set to open in summer 2023, the store will create more than 40 new jobs for people in the local area.
The news follows last November’s announcement that M&S and TOCA Social will be launching new stores at Bullring. Meanwhile designer fashion brand Tessuti will open its largest store in the West Midlands at the centre in 2023.