JD Sports has announced that it has become the first European retail partner for Nike’s Connected Partnership integrated loyalty programme.
The scheme will offer JD customers “unprecedented” access to select Nike member-only footwear and apparel items when they opt to link their JD and Nike membership accounts through the JD mobile app.
JD said customers of both brands will be able to unlock an instant reward bonus, curated collections and earlier access to select Nike member products. In future, connected members will also have the opportunity to benefit from exclusive experiences and services.
The retailer also said the offering will cement its existing partnership with Nike and could redefine how brands and retailers work together.
