In The Style has said its founder Adam Frisby is to return to his chief executive role on a interim basis as it considers a potential sale as part of a strategic review.

It also said its current chief executive Sam Perkins will be leaving the business on 31 December. Frisby previously headed up the company until January this year when he moved to the position of chief brand officer.

The company is not in talks with any potential buyers and has not received any approaches regarding a possible offer.

The news comes as In The Style announced that it had slipped to a pre-tax loss of £3.1 million in the six months to 30 September from a profit of £0.9 million a year earlier.

In addition, group revenue declined by 11% year-on-year to £26.6 million, but was up 208% on the first half of its 2020 financial year.