In The Style has announced a new collaboration with Giovanna Fletcher’s Happy Mum, Happy Baby.
The partnership officially launched on 12 March with the ‘Not Just a Mother’ range, which is designed to celebrate and empower every kind of woman.
Featuring words and slogans inspired by real mums, the campaign for the range has been designed and developed by Fletcher together with a team of mothers working at both brands.
The move marks the first time that In The Style has partnered directly with another consumer brand.
