In The Style has said its revenue came in marginally ahead of guidance with growth of 28% to £57.3 million in its first full year as a public company.
In the 12 months to 31 March, the retailer’s sales were up 197% on two years ago.
During the year, In The Style continued to build on its successful social-influencer business model by working with 27 influencers which included the likes of Jac Jossa, Lorna Luxe, Perrie Sian, Gemma Atkinson and Stacey Solomon.
The retailer attracted an average, of 33,000 new customers a month throughout the year and saw a 9% increase in overall order frequency and a 21% uplift in average order value year-on-year. After an inconsistent first half, return rates began to normalise in the second and were in line with management’s expectations.
