Iceland Foods has redistributed over 5.5 million meals to local communities since January 2022.
As part of its ongoing commitment to reduce food waste, Iceland has nearly doubled its target of redistributing 3 million meals by the end of Iceland’s financial year by an extra 2.5 million.
With the help of the food sharing app Olio, store colleagues, and volunteers, Iceland has redistributed 1,465,946 meals. This equates to 2,635 tonnes of food that would have gone to waste! Thanks to Iceland’s partnership with Olio, colleague giveaways, and strong relationships with store charities and depot charities.
Iceland does not send any unsold food to landfill – where possible putting it to good use. In total, Iceland has distributed enough meals to feed the entire population of Iceland over 10 times over. Iceland has saved in tonnes the equivalent of 13 blue whales, or 146 double decker buses!
Iceland’s efforts to redistribute meals has not only helped in feeding communities but has also worked to more sustainable economy with 762,430kg worth of CO2 emissions saved.