Iceland and its sister store The Food Warehouse are offering shoppers aged 60 and above money off their groceries every Tuesday to help those struggling with soaring costs
Iceland is set to launch a new discount where shoppers can bag 10% off whatever they spend – but they must be over 60 to qualify and it’s only in place on Tuesdays.
Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age.
There is no minimum spend and the discount applies across all products and ranges.
The retailer said it decided to launch the offer after Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
