Hobbycraft has launched a new subscription service for craft businesses and dedicated crafters.

Called Hobbycraft Plus, the service will offer cost savings and targeted support and advice to help small businesses flourish.

Costing £80 per year, the subscription includes an annual 15% discount on the Hobbycraft range in-store and online, as well as an upgrade to free next day delivery on orders over £25. Subscribers will also be offered three free seminars, access to bulk product and packaging, and a quarterly seasonal newsletter.

In addition, Hobbycraft is giving subscribers the chance to win a £500 gift card if they sign up before 31 December.

To help shape the new subscription service, Hobbycraft has collaborated with key third party businesses within the crafting community, who will all be offering a range of business focused seminars and webinars. Companies include Untld Project, an independent PR and marketing agency specialising in independent creative and crafty brands, the Folksy online marketplace for handmade products, and Pedddle, a directory of over 180 independent creative markets.