HMV is to reopen at the site of its historic Oxford Street store after a four-year absence.
The shop at 363 Oxford Street will feature the new HMV logo and will be fitted out with the new ‘HMV shop’ concept, which made its debut in Solihull on the retailer’s 100th birthday in July 2021. By the end of the year, the concept will have been taken to 24 new sites and retrofitted to 14 of the existing estate. HMV is planning to have half of its store estate in the new concept by 2024.
Due to open later this year, the Oxford Street store will stock a range of pop culture merchandise, vinyl, film, TV and music technology.
363 Oxford became the site of the first HMV store in 1921. HMV currently has 120 shops across the UK, including a West London location in Westfield, the specialist Fopp store in Covent Garden, and the 25,000 square foot Vault in Birmingham.
HMV’s Canadian owner Doug Putman acquired the business out of administration in 2019. Since then, it has evolved its concept to centre on a fan and community-orientated offering.
