Harrods has launched a new loyalty programme tailored to customers at its H Beauty stores.

Part of Harrods Rewards, the new MyBeauty offering will give members access to a range of benefits including points when purchasing beauty products, event invites and exclusive promotions.

In celebration of the launch, Harrods is offering customers £20 worth of rewards points for their first £25 spend and will be holding an H Beauty Carnival at each of its five beauty stores during October and November.