Hamleys partners with Great Ormond Streep Hospital (GOSH) for Christmas fundraising push
Hamleys, the finest toy shop in the world, has announced its Christmas partnership with Great Ormond Street Hospital Children’s Charity, including the launch of a limited edition run of only 1500 Hamleys x GOSH Bears, with £16 from the sale of every bear being donated to the charity to support seriously ill children from across the UK.
Hamleys will also be delivering exclusive in-store experiences and raising vital funds for the charity with the installation of a Tap to Donate machine.
To launch the charity partnership, Hamleys hosted a private in-store event for children treated by GOSH and their families, and other beneficiaries. Santa made a special appearance and gifted each child with a magical Hamleys Christmas present donated by brands including LEGO, Mattel and NBC. Families also enjoyed a fun filled, festive morning filled with exclusive Harry Potter, Frozen 2 and Elf experiences.
Hamleys has also revealed a special installation on the Ground Floor of their Regent Street store, showcasing a giant Christmas tree dressed to the theme of the new GOSH Charity Christmas animation, ‘One Step Closer to Home’, which follows four-year-old GOSH patient Henry on his journey from GOSH to his home in Bridlington, East Riding of Yorkshire. Along the way Henry, who receives specialist care at GOSH for a rare cardiac condition, is helped by magical stockings that represent donations from GOSH Charity supporters.
