H&M has announced that stand-up comedian, actor and writer Pete Davidson has become the face of its new menswear campaign.
The retailer said the campaign will put personal style to the forefront and encourage men to enjoy clothes they already own as well as to buy vintage and add items from H&M’s collections. It features a cast wearing the newest H&M pieces mixed with popular items from past menswear ranges.
The new collections will be available online at hm.com and in H&M stores worldwide.
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