Following the launch of the H&M Loooptopia experience on Roblox in January, H&M has introduced a new limited time experience in the metaverse to showcase its exclusive Stranger Things summer collection for kids.
The 24 piece range includes relaxed summer separates, graphic t-shirts, varsity style jerseys and surfer inspired sets for kids aged eight to 14 years old.
Set to launch on 25 May, the “Surfer Boy Pizza Delivery Game” inside H&M Loooptopia is inspired by the ‘Surfer Boy Pizza’ restaurant in Season 4 of Stranger Things. In the main hub of Looop City, users will be able to play a fast-paced pizza delivery game with bespoke Stranger Things clothing as rewards. After completing all the deliveries within the experience, users will then unlock a special trailer of what will come later this autumn within H&M Loooptopia.
