H&M has launched a new immersive experience on Roblox that enables players to experiment with materials and patterns to create a virtual garment and wardrobe for their avatar.
In a partnership with metaverse studio Dubit, H&M Loooptopia also puts circular actions at the heart of the fun.
The 3D experience features social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events and more.
The experience features a city square where visitors can embark on play sessions in alternate worlds like Rainbooow Fields, Neon Studiooo and Fabric Fooorest. Visitors can use the environments to gather a variety of fashion ingredients by engaging in mini-games, styling sessions, live-events and more.
They can then style their avatar with newly created clothes, and compliment them with accessories, dance moves, music tracks and special effects to create a performance on a runway. Users can also catch up with friends to trade clothes, take selfies or just admire each other’s latest creations.
When they are ready to change a style, they can recycle old clothes to earn “super-rare” elements and become the star of the runway show.
