Gymshark is set to announce a new funding round, which will give the company a valuation of around £500 million.
The brand is one of the UK’s fastest growing company’s, making a profit of £18.1 million last year on sales of £103.2 million.
The success of the brand largely comes down to the use of social media, with Instagram influencers helping to promote their products to their audiences.
The Mail on Sunday reported that the brand had garnered interest from blue chip investment giants Bain Capital and KKR, although it is said to prefer to get funding from smaller investment firms.
