Gymshark today revealed the opening date of its first physical flagship store.
The online brand is to open up shop at 165 Regent St on Saturday 1 October, after huge success over the last few years.
At the 18,000 sq ft store, shoppers will be able to enjoy a studio called the Sweat Room, for exercise classes and larger events, alongside being able to buy clothes.
The studio will offer 30 classes per week and open at 7am daily.
There will be a bar known as The Pro Bench for fitness advice appointments with experts offering 25 minute sessions offering help on personal training.
It will also feature The Hub, including space for podcasts, workshops and screenings, to aid the community.
Cafe brand Joe and The Juice is also opening a venue at the store, for pre and post workout food and drinks.