Gant has promoted Eleonore Säll to the position of executive vice president of global brand.
She will join the executive management team as the brand looks to focus on consumer insights and innovative marketing activities to strengthen its brand.
Säll joined Gant in 2015 as global marketing director and has been in charge of its marketing strategy in all 70 of its markets. She also led brand campaigns including Couple Thinkers and the documentary Flipping the Ladder that premiered in Tribeca Film Festival in May 2019.
Brian Grevy, Gant chief executive, said: “Eleonore has a deep understanding of our target group and how we meet the consumer throughout the value chain. Her insights are invaluable in the decision-making process when Gant proceeds forward. Including global brand in the management team was an easy decision I am thrilled with.”
