Freemans has launched a new spring campaign featuring dance stars Ola Jordan, Janette Manrara and Karen Hauer.
Running throughout throughout March and April, the Free to Be You campaign aims to position the retailer as the ‘go to’ digital department store where customers can discover fashion for all sizes, ages, lifestyles, personalities and budgets.
It will feature Jordan, Manrara and Hauer selecting their top picks from the exclusive ranges they are representing. While Manrara will be wearing the retailer’s Star by Julien Macdonald ‘runway ready’ fashion collection, Jordan will front clothing by TV stylist Mark Heyes. Meanwhile, Hauer will introduce Freemans’ new exclusive Freestyle casual daywear brand.
The campaign has launched across all channels with the strapline of Freemans Be More Free.
The campaign will also see the on-going Loose Women ‘ident sponsorship’ being taken up another level using lifestyle images featuring the three celebrities alongside an ever changing range of ‘hot topic’ questions for viewers including ‘who’s ready for some sunshine?’, ‘can you ever be really overdressed?’ and ‘how do you find fun in every moment?’.
Actress and Loose Women panelist, Nadia Sawalha, will feature as the voice over alongside the soundtrack ‘Do It’ from Daphne Willis.
Freemans said the new Freestyle collection will fill a casual daywear market opportunity it has identified aa a result of changing work patterns. The range spans 40 pieces and is priced from £19 to £59 in sizes 10 to 24.
