Frasers Group is understood to have appointed a new chief executive for fashion retailer Missguided.
According to reports, Greg Pateras, the chief executive of Fraser’s recently acquired I Saw It First business, is now to lead both companies.
Pateras took on the I Saw It First role in November after initially joining the business in July 2021 as an executive director.
He is a former deputy chief executive of Matalan and also previously worked with Shop Direct for nearly ten years where his most recent role was chief financial officer.
