The Flannels premium fashion chain will see cosmeceutical brand ESHO open a dedicated ‘tweakments’ space in its new Liverpool store when it opens in June.
In addition to treatments, the space will allow visitors to purchase ESHO products in person for the first time, as well as online at Flannels.
The Flannels store will span seven floors across 120,000 square feet and will offer both fashion and a beauty edit. Housed in a building formerly owned by Owen Owen, it will also feature two restaurants and a roof terrace with views of the city.
The Esho space will be a social media ready clinic with 4K live streaming screen which will transmit to the shop floor. It will also feature a bespoke Hydrafacial suite, Alma laser suit and a champagne recovery room for non injectable customers.
Formulated by Dr Esho, the ESHO range launched in May 2021 with QVC and has also been sold via online beauty retailer Feelunique. At Flannels, the brand will have a space where customers can meet and be treated by Dr Esho himself.
