Farfetch, the online luxury fashion marketplace, is to acquire the Violet Grey beauty retailer for an undisclosed sum.
The move comes ahead of Farfetch’s launch of a beauty proposition later this year.
In a statement, Farfetch said the purchase will bring beauty industry expertise to the company and allow it to offer a curated selection of products as it looks to extend its customer base.
On completion of the acquisition, Violet Grey founder Cassandra Grey will become a global advisor for beauty on the Farfetch Marketplace and co-founder of NGG Beauty where she will work to incubate and accelerate new brands. She will also be chair of Violet Grey and provide overall strategic and creative direction for the business.
Meanwhile, Niten Kapadia, previously vice president of operations at Farfetch, will become Violet Grey’s managing director.
