Eve Sleep has teamed up with furniture retailer DFS in a new retail partnership.
The move will initially see Eve Sleep products being sold online on dfs.co.uk, which receives an average 2.7 million unique visitors per month. It will then be extended to DFS showrooms later in the year.
DFS will stock a range of Eve mattresses, including the Original and Premium Hybrid models.
In a statement, Eve said retail partnerships are a tried and tested pillar of its omnichannel strategy as it looks to drive profitable sales and raise brand and product awareness.
