The Estée Lauder Companies has launched a voice enabled app to help the visually impaired to easily apply make-up.
Developed using machine learning, the Voice-Enabled Makeup Assistant uses smart mirror technology that is driven by ELC’s augmented reality and artificial intelligence capabilities. The app includes voice instruction technologies to assist the user in makeup application and to give audio feedback and tips on whether their lipstick, eyeshadow or foundation is evenly applied.
Through the use of AI, the app also identifies any areas on the face that may require more accurate application and audibly describes where touch ups may be needed.
The Estée Lauder brand in the UK will be the first to adopt and promote the technology. The app will initially be available via the Apple App Store in the UK and esteelauder.co.uk. The company also expects to launch it on the Google Play store within the year and across other ELC brands and markets.
Future versions of the app are likely to offer expanded services such as looks to choose from and makeup education tools.
