End has appointed Nick Bailey as its new chief operating officer as it looks to strengthen its leadership capabilities in support of growth.
The move follows the appointment of Parker Gundersen as the sneaker and streetwear retailer’s new chief executive earlier this year.
Bailey has joined the company from lingerie retailer Hunkemöller International where he was global merchandising, planning and distribution director. Prior to that, he held senior roles at George at Asda, Gap and Marks & Spencer.
In his new position, he will be responsible for developing the company’s supply chain strategy, enhancing the customer experience and building up its digital and marketing capabilities,
